克里斯·考勒尔(Chris Koehler)是Twilio的首席营销官(CMO)。我们的营销团队过去花费超过两个星期来研究账户和为单一客户创建定制内容。
Chris Koehler is CMO, Twilio. Our marketing team used to spend more than two weeks on account research and personalized content creation for a single campaign. Now it takes under a day, and we run as many as 15 account-based campaigns a quarter, a significant jump up from our previously standard three. The AI model didn’t do that alone. What did was the unglamorous work underneath it. That is the unsexy part, and it’
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