巴塔哥尼亞在數十年間，透過推廣穿著福爾斯·羅伊山（Fitz Roy）山脈標誌的羊毛衣，成功地引領著年輕世代脫離螢幕，走向戶外。它的
Patagonia has spent decades getting young people off their screens and into the outdoors, sporting the Fitz Roy mountain logo on their fleeces. Its next bet: getting them to the polls for the midterms. The outdoor apparel company set aside $11.2 million for its 11.2 Million Vote Project , which launched Sept. 26. Anyone who sent a voting plan to at least three friends or family members could choose $100 in Patagonia
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